In this blog we will be going over 4 different marketing channels that you can use to your advantage for growing your business and bringing in new patients to your practice. Digital marketing also builds an online presence and reputation. With Google, Yelp, and other search engines being highly relied on for information, having an online presence is important.
Advertising has a broad range of options within it. Essentially, advertising is creating awareness around your business and the services you provide. In the past, this looked like signage, ads in the paper, monogrammed pens, or sending postcards. Now, it's more than that! With the Internet there is an unlimited potential reach to your potential clients. You can create online ads, have a website for potential clients to browse, social media, emails and more. Let's dive a little deeper into each of these.
Social Media is a great low-cost option for drawing new patients to your practice. It's a place were you can build connection with your patients in a more casual person-to-person environment. Employee and patient appreciation, giveaways, tips, encouragements and jokes are all great content for your social media. Using tags and locations in social media will broaden your reach. Also, posting more frequently on social media without feeling like a nuisance can help you reach your clients. Below is a more in-depth look at each social media channel:
- Instagram's user base is primarily millennials (20-40 year olds) and has 1 billion users. This age group relies heavily on the Internet to check out businesses so building your content is important. It's recommended to try posting content every couple of days including stories, which are what followers most enjoy and see more frequently because of instagram's algorithm. Ask for people to comment, like, and share your posts/stories. Engagement helps to generate SEO results!
- Facebook is a similar social networking site in content posted and shared, but it has 2.27 billion users and the majority of them are Generation X (40-60). Facebook does well with live videos and also has a story feature. Images that are shareable are also very popular and an easy way to advertise...and can even go viral.
- Twitter is mostly used by millennials and is primarily a mixture of humor and news. It has only 326 million users but it's where news travels fast due to being able to instantly re-tweet posts. It's a great place to stay up-to-date on what's happening in the dental world and share with your followers.
Email marketing is another great low-cost option for dental practice advertising. If you aren't already, begin collecting emails from your patients. Create an email list and send out a monthly newsletter that includes updates and news from around the office. Including hints concerning dental hygiene can also be helpful, and your clients will appreciate them. Give them a special offer for their next appointment or add photos of your staff volunteering at a community event wearing team shirts. This is a great strategy to keep your patients interested in your practice.
With email marketing, less can be more! Think about businesses that email you. Companies that send daily emails can possibly come off spammy and end up being blocked. Before you send an email, ask yourself: Which emails do you enjoy receiving and why?
SEO for Dentists:
SEO is an abbreviation for Search Engine Optimization. This means that depending on what is typed into a search engine (like Google), it will provide certain results with those keywords. This is important for when writing content for your website or social media posts. For example, if you want to be known specializing in pediatric dentistry you should often use the phrase "pediatric dentistry" in your content, then when people Google "pediatric dentistry near me" they are are more likely to find your practice. Adding a Google location and encouraging reviews from your patients will also boost your dental practice's SEO.
In summary, there is a big world of digital marketing! The good news is that you don't need to do it all right away. If you can do some of it really well and continue to build on it, you'll begin to see more conversions coming into your dental practice.
Get our step-by-step guide to new patient acquisition with our free Dental Marketing Blueprint. Learn how to market your practice in different ways that attract the people you want to your practice.