Your patients often have the best intentions when it comes to protecting their dental health. They want to stay on top of the oral cancer screenings, routine hygiene appointments and the other treatments that are recommended for preventative care. For many of them, though, knowing their future availability prevents them from scheduling their next visit. They often forget to call as the time nears for their next treatment.
The Value of Dental Patient Recall
Patient recall is a revenue strategy whose value cannot be overlooked. With the potential value of each appointment starting at $100 -- and going up from there -- the impact of not exercising patient recall strategies can be significant. The following five tips can help dental practices improve their patient recall while meeting their revenue goals.
- Schedule hygiene appointments proactively
One of the most effective methods of patient recall is scheduling patients for their next appointment before they leave the office. Training front office staff to reach out to patients and make the next appointment provides an easy way of managing patients.
- Establish a recall communication schedule
Those patients who haven't made their next appointment should be on a communication schedule that has recall as its goal. Reaching out to them requires both consistency and the right timing. Expect to have to communicate with patients several times before they follow up with an appointment. It's important to vary the verbiage of the message that is delivered to patients while focusing on the urgency of the matter.
- Vary the delivery method
Just as changing the message of the reminder is important, so is the method of delivery. While direct mail postcards are one option that puts your message in front of your patients' eyes, try adding electronic communications as well. Email reminders, as well as those sent by text and SMS, help dentists communicate with their patients on their own level.
- Make it easy to take action
Regardless of the method chosen to communicate with patients, it's important to spell out exactly what action you want them to take and why. It is also crucial that you provide them with the tools they need to easily adhere to your recommendations. For example, a postcard urging patients to call for an appointment needs to have the appropriate contact information in an easily-to-find location. An email or text reminder should have a link to your website.
- Automate to streamline
One of the major roadblocks to establishing a successful patient recall system is the drain it exacts on resources. Taking away time and staff from the day-to-day operations of a busy dental practice reduces productivity. Fortunately, with the advances in automation, this issue is a relic of the past. Today's automation systems, like Square Practice, offer a comprehensive, cloud-based platform that integrates with existing practice management systems. Its versatile structure offers flexible options for managing patients and improving recall.
Using automated business intelligence allows busy dental practices to improve their patient recall without sacrificing patient quality or resources. Contact Square Practice today for more information and learn how to make this year your most profitable one to date.